Cathay Pacific Essay Example for Free

Cathay Pacific Essay HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai, both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by 1967 they were unlimited customers. In the same era it also bought its first jet engined aircraft. It was the Convair 880. It seemed as if here was success after success because soon after buying the new aircraft they introduced their international flights. Cathay Pacific seemed to be soaring high as in 1999; a new head office was established in Hong Kong International Airport. They called it the Cathay City. Till today Cathay Pacific holds his head up high when it comes to quality service and success in the airline industry (Ashok 2003 p110)Part 2SuccessCathays success has based on her wide-range of service all around the world especially in Asia, and modern management orientation and employees from over ten countries. In every country their service is considered as quality service as they always make the customers journey pleasant one. The reason why Cathaywas so successful is that it has always believed in quality customer care and new strategies. They know what those successful in the past may not make them successful again as the world keeps changing. They believe that is their employees and human resource which make them successful. Their success lies in the airlines corporate philosophy which is service straight from the heart and determination for constant improvement (Chan 2000 p473). They believe that they have to deliver the best service and fulfil all the requirements of the passengers so that they have a pleasant journey Part 3 Company StructureLike in most organizations here too top management, technical support staff , middle management, administrative  support staff and technical core are interrelated and serve more then one function.(Daft 2007 p27) The company structure of Cathay Pacific is not a complex one. The head of the organization is the chairperson this case it is Chris Pratt he joined the company in 1978. Then is the Tony Tyler the executive director. He directly reports to the chairpersonAll heads of the all the departments report reports directly to both the chair person and the executive director. John Slosar is the Chief Operating Officer he is the head of the most important department which is the operations departmentAfter the operations department the next important department is the Corporate Development department. The head of this department is Ian Shiu,The next important department is the Finance department. The director of this department is James E. Hughes-HallettThe next most important department is the Flight Operations department Nick Rhodes is the director of this department. The next most important department is the Sales and Marketing Department. James Barrington is the head of this Department. The next most important department is the Personnel department. The head of this department is William Chau. The next most important department is the Information Management department. Edward Nicol is the head of this department. The next important department is the Cargo Department. Rupert Hogg is the director of this department. Another important department is the corporate Affairs department. Quince Chong is the head of this department. Yet another important department is the service delivery department Ivan Chu is the head of this department. Last but not least is eth engraining department. The head of this department  is Christopher Gibbs References Ashok Ranchhod (2003); CIM Coursebooks 2002-2003 Diploma Case Study Book: Analysis and Decision (CIM Workbooks 2003/04) Butterworth-Heinemann; Revised edition p110Chan D (2000); Air wars in Asia: competitive and collaborative strategies and tactics in action Journal of Management Development , Vol 19 : 6 Pp473 488Daft, B.L. (2007); Organisation Theory and Design, 9th. Ed., South-Western p27Gavin Young (1988) ;Beyond Lion Rock: The Story of Cathay Pacific Airways Hutchinson Radius.

India cinema Essay Example for Free

India cinema Essay India cinema over the ages has developed a flavor and aroma of its own. The vibrancy and exuberance of our cinema is unparalleled across the globe. India cinema, over the year, has transcended the barriers of language, art and culture, broken all the bonds and crossed all borders to colour the entire world with is emblematic song, dances, music, melodrama and didacticism. India cinema has a bit of everything. It has the capacity to imbibe all the shades and every spice of life within its ambit. It has been mystifying, enthralling, enchanting and entertaining millions since a long long time now. Every today, watching cinema is the most popular mode of entertainment and a favourite pastime of people from all section of society transcending over cast, creed, race or religion. In fact, bollywood after cricket is a sub-religion of the country. From the most common man to the intellectual and the elites-all enjoy watching movies in their leisure time with their friends and families. Cinema works as a great unifying factor which brings together the high and the low, the rice and the poor , the young and the old-all under the same roof for next two or three hour . It entertains without discrimination, thrill and tickles without knowing a difference man and man. I too, like watching movies with my parents and friend in my spare time. Last year, Sahara Motion Picture initiated a new era in India cinema. The long awaited animation movies for children were released and it runs successfully in theaters all over the country. Not only children but also teenagers, old and young, all cinema halls in large number to watch-Hanuman. I too had been waiting for the movie eagerly. Once the movie was released, my friend’s family and mine made plans to watch the movies in our nearest theater on the ensuing Sunday. We all were extremely excited. In fact, my friend and I could hardly wait for weekend. On the appointed Sunday, we reached the theatre filled with thrill excitement through and through. Predictable, none of us were disappointed after watching the movie. Since then, it has become one of my favourite movies. The movie is a fabulous animation of the legend of the faithful friend and follower of Lord Ram and his greatest accomplice in the battle against Ravana. The movie traces the entire life-story of Hanuman-right from his birth to the fulfillment of the aim which he was bore. The stories begin with sin and wickedness increasing on the earth and all the Gods rushing to Brahma-the Creator for his protection. The movie brilliantly captures the miraculous birth of Hanuman and his innocent childhood pranks to his education from the Sun god. The scene when the little Hanuman wakes up and mistakes the sun peeping form behind a mango tree to be mango and rushes to eat it out of grave hunger is one of my favorites. The way he reaches the sun and fight Rahu is extremely interesting. Hanuman- who is the incarnation of Lord Shiva grows up loved and pampered and gradually being trained for his great appointed task. As he grows up, he meets Lord Ram who is also growing up in his palace with his brothers. I particularly enjoyed the scene where Lord Shiva and Hanuman was extremely amusing with his multi-coloured cap and his extraordinary feats amused all of us extremely. Even the Kite scene when little Ram’s kite gets lost amidst the clouds and Hanuman disguising as the monkey is also my favourite scene. The rest of the movie too is interesting. One never loses interest throughout the movie. The movie, all through, captivates one’s attention thoroughly. The other scene, which really liked, is the ones when Hanuman goes to Lanka to search Sita. The entire sequence of the scenes thereafter is my favourite. L really liked each and every scene-the way Hanuman burns down the entire Lanka to teach Ravana a lesson and the scene later of the famous Kumbhakaran with his legendary sleep and appetite. In short, there is nothing that I don’t like about the movie. Enjoyed every bit of it and all the more so in the company of my friend and my family. I like the movie not only because it is entertaining but also because it teaches a lot about our rich and ancient mythology and the Hindu religion to us. It is usually seen that we don’t get the opportunity to know about our religion and the legends in our mythology in normal course of our lives. The movie is didactic and educative for children as the honest Hanuman, which he harbours for his lord Ram. The movie not only enriches and educates the innocent and fertile young minds but also the old adults alike. The movie was not only like by we friend but also by our parents which was a proof of how wonderful the movie was, even though but also by our parent which was a proof of how wonderful the movie was, even though an animation caters to the need of a specific age group and strata of the society. The animation was of best quality, the special effects very graphical and the morals and l hope we get many more such movies to see in the near future which educate as well as entertain the viewers irrespective of their age, cast, culture religion or race.

A Letter from Birmingham Jail by Martin Luther King Jr

A Letter from Birmingham Jail by Martin Luther King Jr A Letter from Birmingham Jail by Martin Luther King Jr. was written in the margins of a letter posted by the clergymen of Alabama at this time that sparked his interest and while he inhabited the jail cell for parading around without a permit. This time allowed him the ability to respond wholeheartedly to this cynical oppressing. Kings letter addresses specific points presented in the Clergymens and this direct response distinguishes Kings strong points through his powerful writing. Unethical and immoral mentions came to the attention of the Minister through the letter, and he expressed his differing views and defended his ideals and actions through Aristotles three rhetorical devices, ethos, logos, and pathos. First and foremost, King establishes his credibility to spark off his strong defense. Introducing himself as The President of the Southern Christian Leadership Conference, an organization operating in every southern state, with headquarters in Atlanta, Georgia. , [with] eighty-five affiliated organizations across the South, and one of them is the Alabama Christian Movement for Human Rights (Letter from Birmingham Jail 2). This credential not only puts King into a position of power but also proves that he has seen enough of the south and the problems within it to create a strong argument against his opposition. Another point that establishes this is on page seven of Letter From Birmingham Jail where King states that hes traveled through the length and breadth of Alabama, Mississippi, and all the other southern states. On sweltering summer days and crisp autumn mornings. This quote defends his credibility further because not only did King travel once through these states but multiple t imes in different seasons, and even deeper- in different trials that may have been presented. Moreover, throughout the letter, King references the Bible, presidents, and writers to establish not only his educated mind, but also his passion for righteousness and his stance as a minister. The flawless flow of his passionate response to the Clergymen also presents support for his intellect and knowledge due to keeping a reasonable head and developed grammar while inhabiting a jail cell. Many of the Kings rhetoric used that convinced his credibility to the audience also demonstrated the logic in his counterargument. In a simple paragraph, he effectively proves his point that extremism for a proper cause isnt something to discredit and should not be looked upon as a negative thing, Was not Jesus an extremist for Love,Was not Amos and Extremist of justice, was not Paul an extremist for the Christian gospel, and Abraham Lincoln,and Thomas Jefferson,The Question is not whether we will be extremists, but what kind of extremists we will be (A Letter from Birmingham Jail 6). After thoroughly tying in many influential figures in history, King then goes on to question the argument of the Clergymen stating that the demonstrations are at fault in Birmingham and not the social situation already simmering. Throughout Alabama all sorts of devious methods are used to prevent Negroes from becoming registered voters, and there are some counties in which,not a single Negro is register ed (Letter from Birmingham Jail 4) This direct attack on the truth of Alabama in this time brings a harsher light to what happens and what is overlooked to many. King then continues to state that it was his parading without a permit (4), that landed him in the jail and while it is completely fine to have such an ordinance,it becomes unjust when it is used to maintain segregation and to deny citizens the First Amendment privilege of peaceful assembly and protest (Letter from Birmingham Jail 4). This direct reference to the constitution of the United States and just and unjust laws and ordinances proves a strong point for Kings Rebuttal, which helps to defend the equal rights movement even further. Throughout the passage, after King addresses his credentials and furthers I through his knowledgeable and strong rebuttals of logic, his argument plays further into the conscious of his audience through well put references and emotional instances. One powerful example of Kings pull on the readers consciousness in his letter is on page three when he refutes the argument of the Clergymen saying that Colored people should just wait. While many words truly stand out, Kings true effect was mastered by the appeal to the parents in the group, When you have to concoct an answer for a five-year-old son who is asking: Daddy, why white people treat colored people so mean (Letter from Birmingham Jail 3)? Then again, humiliation day in and day out by nagging signs (Letter from Birmingham Jail 3) and even further, when you are forever fighting a degenerating sense of nobodiness (Letter from Birmingham Jail 3). Another element that helps support Kings point in his letter is the fervent repetition o f his blatant disappointment in more than simply the clergymen, but their Christian faith and the churches in service within Alabama during this time. King repeats how disappointed he was in the common whites also and their bystander reactions to racial issues. The fact that this man, a minister, beneath the said extremist white clergymen, and inhabiting a jail cell during that time, who was disappointed in people showed a true depth which hit the audience profoundly. (King) These three elements to Martin Luther Kings letter aid it to be the most effective argument against the Clergymens rash and irrational spark of a letter. Because he sought to the demands and claims so logically, and rebutted with passion and clarity, Kings message was put across and he demonstrated what he needed to put his point across and defend his actions and ideals. The strength of this letter allowed a clear voice to hopefully change mindsets and common misconceptions within Birmingham, Alabama and did not allow the irregularities of the Clergymen to cloud minds with incorrect thoughts. Works Cited: King, Martin Luther, Jr. Letter from Birmingham Jail. The Norton Anthology of African American Literature. Ed. Henry Louis Gates, Jr. and Nellie Y. McKay. New York: Norton, 1997. 1854-66.

hitler :: essays research papers

Adolf Hitler   Ã‚  Ã‚  Ã‚  Ã‚  Hitler was born in Braunau am Inn, Austria, on April 20, 1889. He was the son of a minor customs official and a peasant girl. He dropped out of high school and applied for admission to the Academy of Fine Arts in Vienna but was rejected for lack of talent. Slowly he stated to develop anti-Jewish and antidemocratic convictions, an admiration for the outstanding individual, and contempt for the masses.   Ã‚  Ã‚  Ã‚  Ã‚  Hitler served as a German soldier in World War I. His commander made him an education officer, in order to immunize his charges against pacifist and democratic ideas. In September 1919 he joined the nationalist German Workers’ party, and in April 1920 he went to work full time for the party. The party was now renamed the National Socialist German Workers’ (Nazi) party. In 1921 he was elected party chairman with dictatorial powers. In November 1923, a time of economic and political chaos, he led an uprising (Putsch) in Munich against the postwar Weimar Republic, proclaiming himself chancellor of a new authoritarian regime but he failed. Hitler was sentenced to five years’ imprisonment but only served eight months. During those eight months in prison he wrote his autobiography Mein Kampf(My Struggle). When the Great Depression struck in 1929, promising a strong Germany, jobs, and national glory, he attracted millions of voters. Hitler came to ab solute power in 1933.   Ã‚  Ã‚  Ã‚  Ã‚  When was in power, he took thousands of anti-Nazis off to concentration camps, gave jobs to everyone who was a Nazi, and managed to make German people believe in him to take control over all Europe. He negated the concept of human equality and claimed racial superiority for the Germans. As the master or Aryan race, they were told, they had the right to dominate all nations they wanted.   Ã‚  Ã‚  Ã‚  Ã‚  As he started to build his empire he managed to ally with some great leaders. In 1939, he allied with Francisco Franco, who was dictator of Spain at the time. He also allied with Benito Mussolini, the Italian ruler at that time, and used Italy as his satellite.   Ã‚  Ã‚  Ã‚  Ã‚  In September 1st, 1939, he invaded Poland starting World War II. He derided the concept of human equality and claimed racial superiority for the Germans. In World War II, Hitler’s empire included Austria, Czech Sudetenland, Holland, Greece, Yugoslavia Soviet Union, France, Belgium, Luxembourg, the Netherlands, and some of Northern Africa.

A Real Virtual End :: Matrix Virtuality Reality Essays

A Real Virtual End Whether you watch a science fiction movie, or read a science fiction novel, mother earth seems to no longer be a concern of the human race. The concern of humans has been shifted to a new medium, virtual reality. In the movie The Matrix, earth has been destroyed and people live underground. But, in the peoples virtual reality, where they plug themselves into called the matrix, everything that is desired can be downloaded for them in seconds. In the novel Snow Crash, earth is rapidly being destroyed by humans through negligence. Once again, the more important concern on the human mind is the virtual reality called the Metaverse. Just like the matrix, the Metaverse fulfills desires with a few strokes of the keyboard. What if reality didnt exist? Could there still be a virtual reality continuing on? It seems to me that these two science fiction stories promote laziness and to ignore our ongoing destruction of earth. The main character and hero in the movie The Matrix, Neo, is a young software engineer and part-time hacker who is singled out by some mysterious figures who want to introduce him into the secret of the matrix. What Neo thinks is the real world is no more than a computer-generated dreamscape, a virtual reality created by the artificial intelligence that really controls things to distract our human minds while our bodies are systemically plundered as an energy source to keep those machines up and running. The re al world has actually been destroyed by humans through nuclear warfare. Upon Neos enlightenment of the real earth, he is forced to make a decision to choose between the matrix and what is thought to be reality. Choosing the matrix, Neo has to re-think and re-learn his old ways and adapt to the new ways through which he will need to survive. Finding his niche in the matrix, Neo becomes god-like here. Although he was just a mere hacker whom had little power in reality, the matrix turns Neo into a force not to be messed with. Neos unbelievable hand-eye coordination and miraculous maneuvering separates him from the other humans that are locked into the matrix. Neo is filled with huge amounts of information at an alarming rate to help create him into being the One. The matrix allows you to receive anything you want, and to be downloaded any piece of information known to man. A Real Virtual End :: Matrix Virtuality Reality Essays A Real Virtual End Whether you watch a science fiction movie, or read a science fiction novel, mother earth seems to no longer be a concern of the human race. The concern of humans has been shifted to a new medium, virtual reality. In the movie The Matrix, earth has been destroyed and people live underground. But, in the peoples virtual reality, where they plug themselves into called the matrix, everything that is desired can be downloaded for them in seconds. In the novel Snow Crash, earth is rapidly being destroyed by humans through negligence. Once again, the more important concern on the human mind is the virtual reality called the Metaverse. Just like the matrix, the Metaverse fulfills desires with a few strokes of the keyboard. What if reality didnt exist? Could there still be a virtual reality continuing on? It seems to me that these two science fiction stories promote laziness and to ignore our ongoing destruction of earth. The main character and hero in the movie The Matrix, Neo, is a young software engineer and part-time hacker who is singled out by some mysterious figures who want to introduce him into the secret of the matrix. What Neo thinks is the real world is no more than a computer-generated dreamscape, a virtual reality created by the artificial intelligence that really controls things to distract our human minds while our bodies are systemically plundered as an energy source to keep those machines up and running. The re al world has actually been destroyed by humans through nuclear warfare. Upon Neos enlightenment of the real earth, he is forced to make a decision to choose between the matrix and what is thought to be reality. Choosing the matrix, Neo has to re-think and re-learn his old ways and adapt to the new ways through which he will need to survive. Finding his niche in the matrix, Neo becomes god-like here. Although he was just a mere hacker whom had little power in reality, the matrix turns Neo into a force not to be messed with. Neos unbelievable hand-eye coordination and miraculous maneuvering separates him from the other humans that are locked into the matrix. Neo is filled with huge amounts of information at an alarming rate to help create him into being the One. The matrix allows you to receive anything you want, and to be downloaded any piece of information known to man.

Personal Narrative: How I Became a Writer Essay -- Narrative Essay Wri

I have found becoming a writer every bit as much a process as writing itself. One does not become a writer overnight but over time, and I offer the following stories as examples of some of the steps I have taken in what is proving to be a life-long process. My initiation into writing was typical of the 1960s, when I began receiving a public education at Elementary School. Writing consisted primarily of penmanship, books reports and research papers, all with highly structured formats as designated by the teacher or by the textbooks the teacher used. Our schools days were equally as structured with class time divided by subject, the major ones being English, math, science and history and the minor ones being gym class, art and music. The terms â€Å"interdisciplinary and â€Å"cross-disciplinary† were not included in the vernacular at that time. English was one of the subjects that, for me, floated to top like cream, while history just didn’t churn my butter. I loved reading fiction and even devoured the rules of grammar, spelling and punctuation, but I detested dry history books and memorizing names, dates and places. When we were instructed to sit quietly and read our history books, I would hold mine standing straight up on my desk and hunker down with something more interesting hidden inside it, like Jane Eyre. Thus I came to appreciate those large history books. By the time I advanced to junior high, my dislike of history was as well-ingrained as my love of English. It seemed this would be the case for the rest of my life, had it not been for an English teacher at John Marshall Junior High. Although the Great Disciplinary Divide continued, as it would throughout high school, this teacher (whose name I don’t recall) chose to ignore i... ...eloped and taught, â€Å"Integrating Technology in the English Language Arts Classroom,† my syllabus stated that the final project and accompanying paper had to demonstrate a grasp of the theory and practice of integrating new technology. Yet such old standbys as grammar, spelling, punctuation and meeting the deadline counted, too. As an instructor, I want my students to appreciate the craft of writing as a serious art, but I also want them to have fun and feel accomplished doing it. Most of all, I want my students to see that there are endless choices available to them as writers and that at any time they can step from the well-worn path to the less-worn one and back again. Contrary to what Robert Frost says, I think it has been my travels on both kinds that has made the difference, thanks to those teachers who guided me along the way. And I am all the better for that.

European settling in America Essay

The discovery of the Americas was one of the biggest events in history. But some tend to look over the fact that the discovery of the Americas led also to the discovery of Native American groups who were already settled here. So did the Europeans really have the right to settle in the Americas? The Europeans had every right to settle in the Americas. They had this right because no nation or form of government had been established here. If a nation or government had been established, then it would be a different story. The problem with the Native Americans was that they were so sparsely spread out around the Americas. If they had all been in one large area things possibly could have gone better for them than they did. The Europeans did have every right to settle in the Americas, but they had absolutely no right to dispossess Indians of their land. The Indians had settled here years and years before the discovery of the Americas by the Europeans. The Indians had somehow ventured over to the Americas, just as the Europeans had done, and made a home here. Europeans had no right to take that away from them. The Europeans should have been more compassionate towards the Native Americans. They should have respected the fact that they had settled here first, but human pride got in the way and they wanted what they couldn’t have. The Europeans lied, cheated , and stole from the Indians making for a very confrontational accommodation. This is not the way they should have gone about this. Many things could have been done to aid in a more peaceful accommodation. First and foremost, the Europeans could have settled anywhere else in the Americas, whereas it is very large with plenty of land. If they really wanted the specific land the Indians were on they could have coincided with them. They could have lived in peace amongst each other. The two cultures could teach other new things, and help one another. If this still didn’t work, the Europeans could have peacefully negotiated with the Indians, no violence or deceit involved. Sadly, the Europeans hearts weren’t in the right place when they came across the Indians, and most of the Europeans wanted the Indians gone or exterminated. As Christians, we are supposed to help others and be compassionate. Had the Europeans approached the Indians with this mindset things could have been done more peacefully between the two cultures.