Stan’s Future Self and Evil Cartman: Pop Culture Assignment

Stan’s Future Self and Evil Cartman: Pop Culture Assignment By: Sachman Aul In the article Stan’s Future Self and Evil Cartman, Shai Biderman’s purpose of writing this article is to explain the idea of personal identity in South Park. This part of the book is targeted towards anyone who is studying or learning philosophy due to the fact that Shai explores the views of many philosophers that you have to know to understand his point that he is trying to make in this chapter. Biderman uses South Park as a clever way to get the attention of new readers, or teenagers.Therefore, the article allows people to read on philosopher’s theories on personal identity, in such a way to target and adult audience. Shai’s argument in this chapter is that South Park contains the questions and answers of many of the most asked philosophic question: what makes us, us? In order for Shai to support his argument, he uses several philosophers’ views such as John Locke , David Hume and lastly Thomas Reid. At the start of the article, readers begin exploring Shai Bidermans argument on personal identity, and how many episodes of South Park are discussed where personal identity comes into question.For instance, the retelling of stories on the bus, Stan meets his alleged future self and when the boys find an alternate Cartman which deals with being in the same place at the same time, Stan’s clone, Jenifer Lopez being Cartman’s hand, and Cartman drinking Kenny’s ashes. Biderman states that the most important thing in personal identity happens to the be brain, therefore people will soon enough change over time due to the changes of the brain. But in the episode â€Å"The Biggest Douche in the Universe,† Biderman explains how the actor Rob Schneider’s new film, changes his characters however is still portrayed as Rob Schneider himself.David Hume states that each of us appear to be â€Å"a bundle or collection of differ ent perceptions, which succeed each other with an inconceivable rapidity, and are in a perpetual flux and movement†. The concept behind Hume’s theory is that we all consist of feelings, consistently changing thoughts, and attitudes. In the article, it is quite clear that memory also plays its role in personal identity, and the change over time; therefore it is one’s memory that allows he or she to be the same â€Å"type† of person over time.John Locke happened to support the idea of memory, and stated â€Å"thinking intelligent being, that has reason and reflection, and can consider itself as itself, the same thinking thing, in different times and places† (pg. 207). However, Thomas Reid seemed to point out a downfall in the idea of memory, it may be important, but it doesn’t explain the true purpose for personal identity (pg. 208). Shai Biderman states that overall the question of personal identity is still in place. But what truly is it? Is it a sense of psychological experiences over time or better yet, physical experiences?It is without a doubt that this article tackled the arguments that were made by many supporting theories and the use of philosophers and other views. Therefore, it made it quite easy for any reader to get a general idea on the subject and the facts that were made related to pop culture, thus creating an interest for many. I truly believe that Shai Biderman’s arguments were definitely well supported with the evidence that was given, as well as the use of south park episodes to back up the argument.

Ethical Considerations For Testing Essay

There have been many debates throughout the years regarding ethics and when, where and how they are to be used. Many people are unsure of how ethical beliefs should be combined with the proper ways of instructing and testing. Is it ethical to give someone a test if they are not prepared for that test? In the real world, if an individual is not prepared for a certain business meeting, they can simply reschedule. This is the controversy that comes to mind when ethics and testing are combined. Many people believe that there is no ethical considerations given for testing. It is thought by some that students are forced to take a specific test that they are, in fact not ready for, which would prove to be very unethical. However, each curriculum and test is based on things that each student should have already been made aware of during the duration of classes. Therefore, they are, in fact, ready to complete the test. Ethics is overall, a major branch of philosophy, which encompasses and deals with good living and the right conduct. Where there are many different forms of ethics such as business ethics, being thical basically means making the correct and proper decisions. The proper decision concerning testing procedures and the way they are distributed is quite simple. First, the student is taught the material that is to be on the test. Next, the student is to study this material so it is memorized to an extent in their head, given an appropriate amount of time, which usually entails about a week or so. Finally, once all of the criteria has been fully absorbed, and the teacher feels that the content hat is being taught has been sufficiently learned, a test will be given. This test is simply to ensure that the content that was discussed in classed has been effectively learned by the students. It is to my belief that it is not considered unethical for a test to be given simply because a student complains that they were not prepared enough. The teacher has already gone through the necessary preparations for the test, and the rest of the studying is left up to the student to ensure that they are prepared. It is, in fact, true that in the real world if a person working has been scheduled a specific or certain meeting, that they can simply reschedule that meaning if they do not feel they are appropriately prepared enough. Ethically, the proper decision for this person would be to reschedule their business appointment. However, it is not ethical for a student to attempt to reschedule a test unless they have substantial reason for doing so. Examples of such reasoning would be having missed a few days of school due to a sickness.

Power that Information Technology opens up in Information Essay

Power that Information Technology opens up in Information Technology-led organizational - Essay Example The rise of the discipline of statistics was an outcome of the will of the state to get knowledge of the population and its tendencies such as mortality, health, work or life styles and to control it better. To discuss how information technology has opened up the power and knowledge to information technology companies, the cases on the learning process and Business process reengineering and Enterprise Resource Process will be evaluated (Hammer and Champy (2001, p.39). Hammer and Champy (2001, p.89) state that learning process is a process of knowledge conversion, and it involves four modes. The assumption that knowledge is created through the relations between inferred and clear knowledge enables us to categorize the four modes: from tacit knowledge to tacit knowledge known as socialization, from tacit knowledge to explicit knowledge called externalization, from explicit knowledge to explicit knowledge known as combination and lastly from explicit knowledge to tacit knowledge also re ferred to as internalization. Socialization acts as a connection with the theories of group processes and culture of the organization. Combination entails processing of information while internalization is related to learning in organizations. Externalization is, however, neglected and has not closely been considered in many cases. Socialization is a process of experience sharing thus, creation of inferred knowledge such as mental modes, which are shared, and technical skills. Someone can acquire inferred knowledge from others directly without involvement of language. An outstanding example being that of apprentices who normally work beside their masters and learn craftsmanship, not by any mode of conversation but rather through observation, imitation, and practice. All that somebody requires to acquire is knowledge and experience (Hammer and Champy, 2001, p.103). According to Hammer and Champy (2001, p.103), experiences helps one by, projecting him into another individual’s thinking process and gain something. For example, Matsushita Electric industrial Company in Japan, a major problem in developing an automatic bread making machine in the late 1980s at the Osaka based Company concentrated on mechanizing the process of dough-kneading, which is essentially inferred knowledge processed by master bakers. Socialization also occurs between product developers and customers. Interactions of customers with product developers and after market introductions are, in, fact, a never ending process of sharing inferred knowledge and idea creation for improvement. Hammer and Champy (2001, p.100) argues that externalization such as from tacit to tacit to explicit is a process of articulating tacit knowledge into clear concepts. It is a typical knowledge creation process in that inferred knowledge becomes clear, taking the figures of metaphors, analogies, concepts, hypotheses, or models. By conceptualizing a figure, we express its essence mostly in language writing in an act of converting inferred knowledge into achievable knowledge. Words are often inadequate, insufficient and inconsistent. Such variations and breaks between figures and expressions, nevertheless, assist in promoting expression and interaction between individuals. Knowledge conversion of externalization mode is typically seen in the action of creation of concepts and is triggered by dialogue (Hammer and Cham

Organisational Change Management Assignment Example | Topics and Well Written Essays - 2750 words

Organisational Change Management - Assignment Example It is therefore recommended that; for a successful change process, thorough planning, managing and strategic communication of information about the change should be adhered to. 5Ds approach is therefore recommended during planning of organizational change. These 5Ds are essentially, Definition, Discovery, Dream, Design and Destiny or Delivery. Definition According to 5Ds cycle perspective, the first D represents the definition. Ironically it was the last D to be introduced into the cycle. It is therefore regarded as the first approach or step that should be taken to ensure that an organizational change is successful (Tonder 2004, p59). Obviously, it is impossible to solve a problem that is yet to be detected. It is argued that in the previous days, Al consultants used the process of definition in answering the following questions, what is the project is all about? What are the outcomes of the project? And what are the contract details? Up to this point, one can therefore define Defin ition according to 5Ds as, the process of determining what the problem in an organization is? And what are the outcomes of the changes made in an organization? This process therefore tends to help managers in determining the consequences that might result from the changes they make in their respective organizations. As much as much as 5Ds cycle is recommended during the process of implementing a change in organization, managers of these organizations are also always advised to consider some factors that might guide them during the process of implementation (Burke 2010, p104). These factors are always meant to help prepare the managers themselves and the entire employees of the possible consequences that might be experienced as a result of the change or changes made in an organization. Some of these factors include; early preparation for the change of the project, how to communicate the information of change about the project, how to handle the reactions that might be resulted from t his change, developing leadership strategy that can effectively lead change, how to survive the difficult task of restricting and finally, to always seek help through the process of change (Savon & Czarniawska-Joerges 1996, p72). Generally, consideration of these factors will protect the manager from receiving shocking reactions during the process of change. Regarding the situation in the D2 Company, it is clear that change is needed. This then implies that the company’s manager must come up with a strategy of implementing the change. For these changes come up successfully, the manager of the company will have to use the 5D approach with the considerations of the guiding factors. The manager is then expected to start the process of implementation of the change by considering the first D of the cycle. The Definition step will then help him determine what type of change is needed, what the expected outcomes are and finally what the contract details of the implementation. As for the case in D2 Company, the reason for the change is because the company is experiencing economical problems thus the need for cutting costs. Therefore the manager is expected to act swiftly towards the implementation of the changes required. As for the case of D2 Company the key issues that require attention are the following: first the major issue is how the company can survive the effects of economic downfall. Secondly the company will then need to look on the issue on

The Papua Conflict Research Paper Example | Topics and Well Written Essays - 6750 words

The Papua Conflict - Research Paper Example In spite of the linkages between two New Guinea regions, the European colonialists formally separated the two in 1895 and 1910. Even though the Dutch seized the western part and Germany and Great Britain the eastern side, it did not matter much to the indigenous people. Nevertheless, this division was to have a large-scale impact on the population in the Dutch side after the 1949 Indonesian independence. In 1828, the Netherlands demanded ownership of the West New Guinea, primarily due to its geographical closeness to their territories in the East Indies. The intention appears to have been only to thwart other colonialists, especially the British, from setting up outposts there. As argued by Meinisma, a Dutch historian, the Dutch demands for possession was driven by Sultan of Tidore’s claims for territorial rights. Because the Sultan was the Dutch’s ‘vassal’ â€Å"that portion of the island was accounted to belong to the Dutch Indies.† In truth, the power of the Sultan was confined to a number of coastal communities on the Bird’s Head Peninsula, and as mentioned in the 1884 British correspondence : There is no evidence of the Sultan’s authority having ever been recognized by the natives on any part of the Mainland, or of his people having ever visited any part of it. This is generally admitted by the Dutch writers. It was only in 1898 that a minor government was established under the Dutch Resident at Moluccas’s Ternate.... rnate was initiated only due to the insignificant presence of the Dutch in New Guinea did not merit an independent government there.9 Yet, in 1902 a fierce deliberation occurred in the Dutch congress on whether there should be an independent budget for New Guinea from the East Indies based on the fact that it belongs to Polynesia whereas East Indies was a part of Asia.10 Eventually, for governmental reasons, the connection with Ternate was sustained. Yet this agreement directed Indonesia at self-government to assert that the region was a fundamental section of the Republic. After the Dutch rejected it, it became a root of intensifying conflict between the two nations all over the 1950s and 1960s.11 In the end, under pressure from the American government and possibility of an Indonesian assault, the Netherlands accepted withdrawal from the region and give it to a provisional United Nations organization. In the New York treaty ratified by the Indonesians and the Dutch on August 1962, i t was decided that the United Nations would later on move governance of West Guinea to Indonesia.12 A UN group was to go back to help Jakarta mobilize a movement for independence.13 Its function was to find out whether the Papuans wanted to become an Indonesian province, or prefer autonomy. Roots of the Papua Conflict The roots of the Papua conflict are diverse. They involve not just continuing disagreement over independence but also hostilities rooted in the olden times and persistence of state-supported military activities, violations of human right, and a value of freedom. Moreover there is unending ethnic dispossession in the welfare, education, and health sectors brought about by a mixture of state indifference and environmentally, ethnically, and socially disruptive major development

Systems Analysis Portfolio Assignment Example | Topics and Well Written Essays - 500 words

Systems Analysis Portfolio - Assignment Example The essence of this system analysis will be to identify the gap that exists between OCI’s current achievement and its industry benchmark. This will be done by the use of a system diagram, which will indicate a hypothetical industry position as against the perceived position that the company wants to reach. After this, the existing gap will be clearly identified from the diagram just as it has been indicated below. From the work of the turnaround team, the current weaknesses of the OCI system are clearly exposed. The first of this is the slow nature of the system currently being operated at the workplace. Meanwhile, where there is a slow system, the entire organizational process tends to be affected negatively. This is because of the relationship between speed and continuous process improvement (CPI). Where there is a system that can be run on a proactively fast pace, efficiency can be sure to be guaranteed (Shook, 2009). The system has also been described as being in a state of subtle cycle of decay. This means that the system has virtually lost its relevance for the current market competition. In such a situation, the resulting consequence is the ineffectiveness of the system, as the system fails to serve the purpose for which it has been implemented. The analysis diagram above gives four major areas of requirement for development. The first of this is client acquisition and project selection. Over here, the issue of proper advertisement for vacancies ought to be emphasized. There is also the requirement for member recruitment, which is currently in a huge gap from industry benchmark. It is important to standardize the recruitment process to always get the best and right materials for the company. This is because the recruitment process is required to be the first step in getting the right client base for the organization. Team dynamics is another requirement for development. Dynamism refers to a situation where

The Impact of Social Media on the Rare of Growth of Small and Medium Essay

The Impact of Social Media on the Rare of Growth of Small and Medium Scale Enterprises - Essay Example The paper tells that there is a major weakness with the questionnaire in terms ethical consideration. As an academic research, it is expected that the researcher makes a lot of provision for ensuring ethical protection for respondents. Some of these ethical protections should include the assurance of anonymity of respondents. The researcher must also keep responses highly confidential. Such assurances make respondents highly confident too in the answers they provide. The questionnaire should have therefore had a preamble that gives respondents these ethical assurances. What is more, there is a repetition of questions throughout the questionnaire. There are questions that have been reframed in different ways but seek to collect the same piece of data. There should have therefore been a better mopping up exercise to rid the questionnaire of repeated questions. Again, the questionnaire lacks clear-cut categorization of questions with headings. In the absence of such categorization, resp ondents are often confused on what a particular question is seeking to find. In this event, they may misunderstand the questions and answer them in different contexts. In future research, there would be conscious effort to present the questions in a more presentable way by clearly stating question numbers and categorizing the questions according to a minimum of four major themes. The questionnaires were distributed among two hundred respondents. These respondents were selected from different industrial backgrounds including hospitality, education, health, entertainment, transport, financial service, manufacturing, politics and so on. This was to ensure a large representation base. Among the two hundred respondents, the chart below represents those who use social media and those who do not. After the data on the use of social media were collected, the researcher grouped the responses according to the field of industry. This was done in order to find the time of industries that practi ced the use of social media most. In this regard, it was found that business to customer enterprises used social media more often than business to business enterprises After identifying which of the respondents used social media and which did not, the researcher went ahead to find out the specific social media that was used by these enterprises. The reason for collecting this particular data was because the literature review had proofed that some of the social media networks were more popular than others. The researcher, therefore, wanted to find out how the popularity of a particular social media network influenced and impacted the reasons for which the respondents were using them. The chart below represents the allocation of respondents and the kind of social media network they used. The researcher sought to find from respondents, the reasons why they used social media. This was an important data because the literature review has revealed that using social media serves diverse pur poses.

Occupy wall street movement Essay Example | Topics and Well Written Essays - 1500 words

Occupy wall street movement - Essay Example The sentiment becomes contagious and spreads to all countries of the world. 1. What are the Moral and economic implications involved in the movement?   Moral implications of the movement reflect in recklessness on the part of few powerful corporations as in the case of Enron or powerful industry like financial services as in the case of subprime crisis which has not only affected various stakeholders and the nation, but destroyed the fabric of the system. The government’s policies in dealing with the crises have been in favour of the corporations at the cost of the common man. Pittman (2008) states that â€Å"Without the government money, Goldman, Merrill Lynch & Co.,  Morgan Stanley, Deutsche Bank AG and other firms could have become some of the biggest creditors in a bankruptcy filing by AIG, the world's largest insurer, because of its billions in losses on  subprime bonds  and corporate debt.† Disintegration of the system over a period of time is the root cau se of various economic and social issues which led to the uprising of this movement. The decay in the system erodes the values of democracy and demoralizes our capitalist society. The renaissance in thinking which forms the basis for the movement indicates the spiritual strength of the society and the nation which calls for a change. Economic development in a country is possible and sustainable only in a healthy society with equality in opportunities. Moral and economic implications are inseparable. Tax cuts to the rich corporate companies in the name of encouraging industrial development, and subsidies in the name of social welfare to protect insurance companies and financial deregulation measures in the garb of liberalization, hitherto gone unnoticed by the public or misinterpreted in press to the benefit of big corporate entities have been brought under public debate. This has given rise to the questions related to issues such as morality of the corporations and relevance of the capitalism. Greed of the companies, for example pharmaceutical companies and the patent laws which protect them in their exploitation of the general public has become the common subject for public discussion. The dilemma of common men in prioritizing their resources even between rent and food under inflationary conditions led them to unite under â€Å"We are the 99%† that reflects the economic inequality and lack of distribution of wealth. It is now believed that increase in wealth of 1% can be equated to the losses of the rest. Since Wall Street symbolizes the economic power of 1%, it lends focus to the agitations. Poverty has become the single most economic issue to be tackled by the nation, and obviously, this responsibility cannot be left to the 1%, going by the experience. The technological innovations in the field of software development and telecommunication though increased the complexities in the manipulation of the system by the corporations on the one hand the same developments and rise of social networks have opened new opportunities and avenues for cohesiveness in the society and its self-realization. 2. How can we theoretically analyze the implications? According to utilitarian theory, good actions form the basis for overall happiness. The underlying cause of actions in the case of subprime crisis or other major financial scams is greediness on the part of the corporate companie

Innovative Idea for a New Product, namely the Round Umbrellas Essay

Innovative Idea for a New Product, namely the Round Umbrellas - Essay Example For this reason, I chose to come up with a new product on umbrellas that are consumer friendly both in price and in its use. The umbrellas will help minimize the issue of umbrellas being prone to damages both during storms and also in high winds. The umbrellas will be aerodynamic wind-resistant designed that will ensure that the umbrella will not overturn during heavy winds. The umbrella will also be extra reinforced rib constructed to ensure that they are firm enough to withstand storms and wind. The umbrellas will be designed in different sizes; big to serve many people in a place, relatively small for few individual and also for one person. The umbrellas are designed such that one will not be wet on trousers and even hands, unlike the other umbrellas. The umbrella will use less expensive materials like anodized aluminum, its configuration is manual and has 5 -6 ribs that make it's cheaper but still strong to withstand storms. For this business, the business structure that best suits it is partnership structure. A partnership involves two or more agree to start a business and run it jointly. The partnership will work well for this innovation since it has few formalities needed, and there is a partnership deed that regulates the operations of the business. With the partnership, there is shared management control and task sharing that reduces the workload for one person. The partners may also take part in their areas of specialization where they are best skilled ensuring that the business runs so well. Partnership venture also limits the chances of one bearing the losses that one may incur alone since they are shared among the partners hence; it makes it attractive to many businesses. Having the issue of loss sharing every partner will work keenly to reduce possible chances of incurring losses in the market, and so the business runs efficiently to gain profits. To establish a venture,  it all begins with d eveloping some ideas. In this stage, researchers are more involved.  

Brutality of Slavery Essay Example for Free

Brutality of Slavery Essay In history, slavery has been a large problem in The United States and has caused many issues. We know slavery as history, while people like Frederick Douglass and Harriet Jacobs knew slavery as their lives. Frederick Douglass was a man who was born and raised as a slave, he never knew his mother and watched many terrifying things as a child. Another known slave was Harriet Jacobs; she was a slave who was abused in many ways. Both of these slaves lived through hardship and turbulence growing up. Most people could not even fathom the pain and suffering these two slaves endured. They were considered to be chattel slaves. Chattel is a type of slavery. According to Dictionary. com chattel is â€Å"any article of tangible property other than land, buildings, and other things annexed to land. † Slaveholders feel as though their slaves have no rights and they are their own property. Most slaves during this time were chattel slaves and were treated very poorly by there slaveholders. In his essay on brutality toward slaves, Frederick Douglass shares some of the horrors that were his reality. As a slave himself, he understands from first-hand experience how badly slaves were treated. He mentions emotional and physical abuse he received from his slaveholder. He talked about how the slaves were not allowed to know how old they were or information that might expose them to more about their families. Douglass mentioned the fact that slaveholders would whip the slaves until bloody while making other slaves watch. Slaveholders would shoot and kill their slaves if they did not follow orders, Douglass acknowledges. Slaveholders would keep all personal information from their slaves. The fact that a slave would not have the right to know how old they are would create emotional hardship and eliminate an important sense of self. Some slaveholders would not allow the slave to know anything about his or her mother or father. They would give the slaves very little information so they could not investigate further. Douglass was one of the slaves who barely knew his own mother. The most he ever saw her was just a few times at night while he was sleeping. She would take the long trip to see him after a long day in the fields, but she would have to be back before morning came the next day. Only being able to see one’s mother three or four times in a person’s life, and not being able to know anymore information about one’s life, would be considered abuse in many ways. Whipping a slave was a very normal action in this time. Slaves, whether they ‘deserved’ it or not, could be whipped for many reasons. Douglass mentions many times when his slaveholder would whip his own aunt. Douglass said, â€Å"I have often been awakened at the dawn of day by the most heart-rending shrieks of an own aunt of mine, whom he used to tie up to a joist, and whip upon her naked back till she was literally covered with blood. † His slaveholder took great pleasure in whipping and torturing his slaves. It is heartbreaking knowing that it was considered socially and morally okay to commit such brutalities. Douglass talks about a time when a slave named Demby was shot and killed in front of an entire plantation of slaves. The slaveholder told Demby to come to him, but Demby refused, so the slaveholder took out his gun and shot him. A thrill of horror flashed through every soul upon the plantation†¦Ã¢â‚¬  said Douglass. The slaveholder said that he killed him because he was â€Å"unmanageable. † He also said that Demby was setting a bad example for the other slaves and if he did not take care of the problem, the other slaves would follow. Women played a vital role in slavery, the pain and suffering they had to endure was terrible. Women had to bear hardship in many different ways such as sexual abuse, chattel type slavery, and the relationship between the slaveholder, his wife and the slave. All of these rigorous situations are forced upon an African American woman creating emotional and physical abuse. While reading Incidences in the Life of a Slave Girl by Harriet Jacobs, one could notice a constant theme in the slaveholder’s ideology toward the slave. As brought up earlier, most slaves were chattel slaves, meaning that their slaveholders treated them as if they were property and with no respect. Jacobs says, â€Å"He told me I was his property; that I must be subject to his will in all things. † (Jacobs pg. 2). Obviously, Mr.  Flint treated Jacobs as if he had zero respect for her. Jacobs mid teen years is when her life as a slave girl escalated. Mr. Flint, her slaveholder had absolutely no respect for the fact that she was an innocent young girl. â€Å"My master began to whisper foul words in my ear. Young as I was, I could not remain ignorant of their import. † (Jacobs pg. 1). These actions were not uncommon in slaveholder/slave relationships because of the sense of ownership. The wife of the slaveholder and her relationship to the female slave, in this case being Jacobs, could be detrimental. Not only the relationship between the wife and the female slave is important in history, but it also creates a struggle between the African American female and the slaveholder. The wife could be considered psychotic because of the jealously placed in a relationship such as theirs. Jacobs mentioned thatâ€Å"†¦she spent many a sleepless night to watch over me. Sometimes I woke up, and found her bending over me. † Most people, whether in the same relationship as them or not would think that is weird and would have psychotic tendencies. Insidences in the Life of a Slave Girl and Both narratives written by Frederick Douglass and Harriet Jacobs were tools in the abolition of slavery. The narratives gave African Americans a voice. They brought international attention to the issues and brutality of slavery. This basically put pressure on the United States to address the issue. Also, the ideology of slavery is based on the belief that blacks are inferior to whites. When sociologists first began trying to explain inferiority, a big argument was that there was no African literature. These narratives really showed the eloquence of African people.

Systems To Involve Stakeholders In The Planning Change Management Essay

Systems To Involve Stakeholders In The Planning Change Management Essay Prior to implementing a companywide change, it is important to get stakeholders on board. Organisations take their stakeholders into confidence, just to ensure the smooth transition, since they are the one who will be affected by the change. For an organisation stakeholder can be its employees, customers, suppliers, shareholders, managers, government, local community, creditors etc. n order to achieve this goal, stakeholder analyses are carried out. Stakeholder Analysis The process of identifying those who will be affected by the actions of organisation. It also enables the managers to analyze the attitudes of stakeholders towards the change. In order to carry out these analysis, following steps are taken: Identify the stakeholders in stakeholder analysis the first step is to come up with the list of any who will be affected by the organisational actions, this can include an individual, a group or an organisation. The possible stakeholders for Gill Construction can be: new Managing Director previous MD senior managers suppliers lenders / banks customers public future recruits, environment protection groups regulatory bodies Prioritize your stakeholders For organisations the list of stakeholders can be very long, in one case of university 20,000 stakeholders were identified. This doesnt mean that everyone is very important to the organisation. Hence the next step in stakeholder analysis is to prioritize stakeholders. This can be done using Power / Interest Grid. Using this grid, Gill construction can identify their key stakeholders, which can be: new Managing Director senior managers suppliers lenders / banks customers public environment protection groups and regulatory bodies existing workforce Stakeholder analysis strategy Understand Your Key Stakeholders this is the last step in stakeholder analysis. It focuses on understanding the key stakeholders, and defines the way they will be affected. It also highlights the interests stakeholders have with the organisation. It answers the following question: What financial or emotional interest do they have in the outcome of change? Is it positive or negative? What motivates them? What information do they want? How do they want to receive information? What is the best way of communicating with them? What is their current opinion? Is it based on good information? Who influences their opinions generally? Do some of these influencers therefore become important stakeholders in their own right? If they are not likely to be positive, what will win them around to support change? How to manage their opposition How they can influence others by their opinion? Convergence and Divergence Another model adopted by management gurus to analyze the stakeholders. It enables the managers to identify the factors which are opposing the stakeholders and which are supporting it. Divergence analysis of the factors which are opposing the change for stakeholders. The first step is to identify the basic change factors which are causing the opposition, these can be beliefs, values, and goals associated with the stake holders. Managers need to answers like What are their beliefs about change and which have led them to oppose it? What are the values being transgressed by change actions? Are their stress values being triggered? How is the change affecting their career social goals? Managers also need into their perception of the change, analyzing this can give them huge edge converting their opposition. They need to answer questions like What do they think about change? What do they think will happen? How do they look at other stakeholders? Convergence elements which are supporting the change. It is much focused on those who oppose the change. Managers need to understand who they are dealing with, what they are capabable how and how they can affect them. For-example A regulatory body or HSE will have permission to shut down the work in progress if they find anything in violation of the laws. Also in case of Supply chain, they may also ruin their relationship with the supplier. Banks and Lenders will have their leverage over the organisation since a loan was taken for the purchase of new machinery. Managers need to look into the following cases: How the stakeholder will be managed? Do they need any leadership or they will just follow? What made them follow the leadership How will they support the change? How prepared are they for the change? Evaluate the systems used to involve stakeholders in the planning of change Stakeholders Circle: A tool designed to gain stakeholder commitment and involve the key stakeholders in developing a change management strategy. This cycle has six steps and also known as Six Steps Stakeholders Cycle Identify the stakeholders The first step is to identify the key stakeholders, which can influence and have interest within the organisation. Prioritize the stake holders Managers need to identify the key stakeholder using the Power-Interest Grid. For Gill Construction these key stakeholders are : MD Employees Management Customers Suppliers Regulatory Bodies Map the Profile next step is to map the profile, how will they be affected, what is in the change for them, how they can be supported, what kind of support we can get from them, what are their culture and values. All the questions will be answered at this point Engagement strategy At this point a managers need to decide how they are going to address the issues of stakeholders in order to gain their commitment and support. New MD of Gill Construction need to hold a meeting with management of the company. Clearly define what He wants to achieve and what his goals are. Since his goal is to improve the quality of the work done and also expand the business. It will be then the job of Management to directly contact their respective staff members and explain the situation to them. Ideas for improvement will be taken. Meeting and Presentations will be held with suppliers and explain your objective to them. Also Management will seek advice from regulatory bodies to assists them in improving the H S at workplace. Banks and Lenders will also be taken into confidence. A clear business plan will be presented to them. Optimise their Support next step in this cycle is to optimise the support from stakeholders. Managers need to be very clear and specific about their objective to the stakeholder and try to get most out of them. They need to keep good relationships with their lenders/ banks and suppliers. Monitor the last and final stage is to monitor the strategy. They need to keep going back to their stakeholders and ensure their support is still with them. If they have any kind of doubts they need to clear them out. Develop a change management strategy with stakeholders A strategy will be formed which will help management at Gill Construction to gain commitment from their stakeholders. A general change management strategy involves three steps: Situational awareness before a companywide change is implemented, everyone will be made aware of the change and what is going to happen in result of this change. A vision will be created Stakeholders will be informed that how this will effect. Suppliers will be notified about what will be expected of them. Employees will be taken into confidence to avoid panic. Supporting structures second step is to structure teams and sponsor coalition. They will be debriefed about who is going to do what. If they will be let go off, they will be informed at this stage. They will be informed that they need to trained to operate the new machinery. Bank or Lender will be informed about new purchases and equipment. New policy about H S will be sent to HSE and they will be informed about it. Suppliers will be contacted and new terms regarding JIT will be set, also material price will be revisited.   Strategy analysis this stage involves risk analysis to be carried out. what degree of risk is involved in this change. What will happen if this strategy fails. In case there is no progress even after this change, what will we do, what if lenders refuse to pass a load. In case of resistance from stakeholders a resistance to change strategy will be required. Management will give their best to negotiate on good terms with the suppliers and use the bargaining power. Management also need to convince the bank and lenders to pass the load and take them into confidence. Create a strategy for managing resistance to change It is in human nature that whenever they are asked to move out of their comfort zone or change, they resist it. When organisations go under change it is very obvious that stakeholders will be afraid of its outcome. Hence it is very important to manage this resistance because this resistance can raise the risk factor during the change or transition process. Passive versus Active Resistance A framework adopted from Active Passive Being critical Agreeing verbally but not following through Ridiculing failing to implement change Appealing to fear Procrastinating or  dragging one feet Using facts selectively Feigning ignorance Blaming or accusing Withholding information, suggestion, help or support Intimidating or threatening Standing by or allowing change to fail Manipulating Blocking Starting rumours Arguing Managing Resistance Before a change is implemented it is very important for managers to either eliminate resistance completely or bring it down to a very lower level such that it has a very minor effect. There can be number of ways for managing this resistance. Some of the ways adopted by Gill Construction can be: Communication everyone within the organisation should be made aware of the situation. Managers need to communicate openly with all the stakeholders and discuss the issues with them. Even if they are supporting the change management need to check with them back to back to ensure the full commitment. Management need to hold meetings, brainstorming session with the staff and communicate with them. Suggestions will be taken from the staff and their participation will be encouraged. Training staff will be provided with appropriate training to build up their skills so that they can operate the new machinery. This will help to eliminate the resistance put up by the operational workforce. Also work-shops will be held with other staff to ensure that they are not left behind. They will be provided with the information and steps involved in this transition will be explained to them. Feedback Taking feedback or suggestions from the stakeholders is always the best way to gain their commitment. This shows to them that management is still listening to them and they hold a value to them. Taking feedback about the training is also good to monitor the staff performance.

Consider the characters of Mary Logan in Roll Of Thunder Hear My Cry :: English Literature

Consider the characters of Mary Logan in Roll Of Thunder Hear My Cry and Gilbert Dawson in The Sexton's Hero showing how they reflect the theme of heroism. Mary Logan in "Roll Of Thunder Hear My Cry" and Gilbert Dawson in The Sexton's Hero both have many similarities, all of which reflect the theme of heroism. Both have to fight against the expectations of the society they live in. Mary Logan lives in the USA in the 1930's. She is a young black woman living in a white mans world, she is a teacher and her family own land, which the white landowners are not very happy about. The white people believe that blacks a less worthy then whites and should know their place. Gilbert Dawson is a man living in Lancashire in the 1850's, he is meant to be strong and ready to fight, however he doesn't want to fight and this angers the rest of the community. ====================================================================== Both Mildred D. Taylor and Elizabeth Gaskell wrote their books to change peoples views on different things. Mildred D. Taylor wanted to change peoples views on black people, and Elizabeth Gaskell wanted to change peoples views on haw people should act. Both writers see people as equal. ====================================================================== In the dictionary a hero is: "A person who is admired for being brave" Mrs Gaskell's definition is ====================================================================== "One who acts up to the highest idea of duty he has been able to perform, no matter at what sacrifice." ================================================================ In fairy tales, the hero is usually a man who rescues the princess from evil. Over time the term hero has changed from the old fashioned traditional hero to modern hero's (someone who is heroic for standing by principles and suffering hardship as a result.) ===================================================================== In The Sexton's Hero, Gilbert Dawson is more of a traditional hero because he saves Letty and the Sexton's life, but dies himself. He also has some of the qualities of a modern hero as he stands up for what he believes in. However Mary Logan in "Roll Of Thunder Hear My Cry" is a modern hero, as she stands by here principles, no matter what the cost to her is. =================================================================== In "The Sexton's Hero," Gilbert Dawson is expected to support and reflect the male working class stereotype. He is expected to be "manly", physically strong and aggressive, ready to fight when necessary and to stand up to a challenge. However Gilbert Dawson goes against these expectations. He refuses to fight much to the amazement of the onlookers "it seemed such a thing for a stout young chap to be a coward and afraid." But Gilbert Dawson was not a coward or afraid.

Essays --

Moral Implications in the Cuban Missile Crisis Morality has been a constant in the foreign policy of the United States of America (U.S.A.). When it comes to the affairs of the world the U.S.A usually tries to make things right and stop evil. Some of the examples of morality playing a role in America’s decisions in foreign policy are the decision to combat the Barbary pirates, the Spanish-American War, World War I, World War II, the Korean War, the Vietnam War, and most recently, the wars in Iraq and Afghanistan. One thing that all of these situations have in common is that it involved the United States basically saying that she would not stand for immorality. One story that has not been investigated is the â€Å"morality element† card and the role of that variable in the choosing of a strategy in the Cuban Missile Crisis. This paper will examine the â€Å"morality element† and how by concentrating on that element the U.S.A successfully brought the Cuban Missile Crisis to an end. Cold War Reaches Boiling Point From 1945 to 1961, this â€Å"war† had some tense moments, but the Cold War hit its boiling point in 1962 with the Cuban Missile Crisis. During this time, John F. Kennedy was the leader of the United States while Nikita Khrushchev was the leader of the Soviet Union. When tensions began to rise in October 1962 these two men would decide whether the world would live to see another day or the world cease to exist. In regards to the Soviet Union and the threat of nuclear war, Kennedy stated that â€Å"[t[o be an American in the next decade will be a hazardous experience. [This nation] will live on the edge of danger. Freedom and communism are locked in a deadly embrace.† Kennedy would also state in his Inaugural Address that the United States w... ...iet Union now had missiles in countries that were very close to them. If the U.S. made the Soviet Union angry or vice versa then the world could be in danger of ceasing to exist. The next part of the Cuban Missile Crisis was very crucial to saving the future of the world. The Soviets Are Caught Red Handed As stated previously, the U.S. did not know about the missiles in Cuba, but that would change very quickly. One of the most crucial days of the Cuban Missile Crisis was October 13th, 1962. On this day, a U-2 plane flew over Cuba and took some photographs before returning safely to Florida where these photographs were developed, so that the U.S. could find out exactly what the Soviet Union was doing in Cuba. The information in these photographs was stunning. Basically what these photographs revealed was the missiles that had been put in Cuba by the Soviet Union.

The Two-Point Threshold Essay

I. Introduction In the two-point threshold experiment it is obtained how close two distinct sharp point can be together for a person to feel two points instead of one. The value of the two-point threshold is the minimal distance at which the subject can feel two distinct points. The principle behind this experiment is the fact that mechanoreceptors are not distributed homogeneously in the skin of the human body. There are areas with a higher density and areas with a lower density of mechanoreceptors, making this certain area more or less sensitive. However, the smaller the distance is where the subject can feel two distinct points, the more mechanoreceptors must be present in this area, enabling a person to feel small details in that part of the body. In this experiment we will test the two-point threshold at five ares of the body: the back of the hand, the palm of the hand, fingertip, the back of the neck, and the calf of the leg. With these given areas, the fingertips will have a smaller two-point threshold than the back of the hand. II. Materials and Methods For this experiment a compass is used to apply two sharp points to the skin at the same time, and a ruler to measure the distance of these points. The independent variable for the experiment is the are where the two-point threshold is measured. The dependent variable is the two-point threshold, or in other words the smallest distance at which the subject can distinguish between one and two points at one of the five tested areas. At first the compass is set on the smallest value, 2mm, and applied to a certain area. If the subject does not feel two distinct points the distance between the points will be increased until the subject can feel two points. That way the smallest distance, the two-point threshold is obtained. III. Results The Two-Point Threshold Values For All Subjects Calculations/ T-Test First the average two-point threshold is calculated for both areas by summing up all values and dividing the sum by the number of values,7. For the back of the hand it is an average of 22.4mm, and for the fingertips 4.71mm. Then the difference of each value to the average value is calculated and inserted in to the formula to calculate the standard deviation, where n is the number of subjects/values. X-∅X (back of hand) ⇒ square X-∅X (fingertips) ⇒ square 4,4 19,36 2,71 7,34 4,4 19,36 0,71 0,5 7,4 54,76 5,3 28,1 16,6 275,56 0,3 0,1 7,6 57,76 1,7 2,89 6,4 40,96 1,7 2,89 1,4 1,96 1,3 1,69 The squares for both independent variables will now be summed up and divided by n-1= 6 before the square root is taken. Back of the hand: Fingertips: To calculate the T-value the difference of the average values is subtracted by the square root of the sum of the two SD square divided by the number of subjects, 7. The calculated T-value for this experiment is 9,46. The Average Two-Point Threshold and Standard Deviation for the Fingertips and the Back of the Hand The graph shows clearly that the fingertips have a much smaller two-point threshold with an average of 4.71mm, than the back of the hand with 22.4mm. It also shows that the standard deviation for the fingertips is much lower with  ±2.69mm than the standard deviation of the subjects at the back of the hand with  ±8.85mm. IV. Conclusion The results of the experiment support the hypothesis that the fingertips have a smaller two-point threshold than the back of the hand. It is supported by the average two-point threshold of both areas, while the fingertips have and average of 4.71mm and the back of the hand shows and average result of 22.4mm as two-point threshold which is almost five times greater compared to the average fingertip value. The T-test is a statistical hypothesis test to see if the hypothesis is supported. In this experiment a T-value of 9.46 was calculated to 6 degrees of freedom. According to the table there is a 0.0001% chance that the hypothesis is incorrect. So in  other words this T-value supports the hypothesis with over 99%. A source of error is certainly the number of subjects in the experiment. For a strongly supported hypothesis I would suggest a follow up experiment with many more subjects to make sure this hypothesis is still supported because only a few too high or low numbers can certainly change the results with only seven subjects. Also I would suggest to have only one tester in the follow up experiment because in this experiment there were seven testers, one for each subject and everybody measures slightly different. So instead of having human error involved from one tester, we have errors involved from seven. The last source of error is within the calculations. Rounding errors here and there can make a difference if the results are close together.

Education and Student Life Essay

The most important factor that affects the student life is the value of time. Being a student we should do everything on time as it never waits for anyone. There are different stages in our life. One of these stages is student days. Student life is considered as the most important period of our life. Our future dreams, desires and hopes depend upon it. Student life is a period of preparations. It is a period of education. At this time, our mind is like clay. Clay is a soft thing and the potter designs various things out of the clay. Like clay, our mind can also be shaped in different ways. Once the pots are made their shape cannot be changed. Likewise, once our character is formed in one way, it cannot be changed easily. If we make right use and receive good education during our student life, we shall be successful in future. On the other hand, if we aren’t serious at this time, we can’t achieve our goals. Students, therefore, should be very careful. We must think serio usly before every step we take. We must learn new things as much as possible at this period. Students are the future leaders of a nation. The prosperity of a nation depends on its students. We have a responsibility to acquire proper education, maintain good character and live a respectable social life. Obedience, diligence, regularity and forbearance are the important parts of student life. We must learn perseverance; it is the root of all success. If we are idle and cannot move on according to time, we can achieve nothing. The most important factor that affects the student life is the value of time. Being a student we should do everything on time as it never waits for anyone. Obeying one’s parents and teachers and respecting and loving one’s elders are the great virtues of a student. Another important part of a student’s life is his/her social life. A student must have good discipline and he/she must be co-operative with everyone. Social life influences our character in many ways. Many students enter college expecting good times, friendship and a good sense of direction. They soon find out that colleges come with challenges and struggles because of the great demands and expectations that are put on the importance of education. Students experience a great deal of stress many times. Thus, it is very important for them to manage a proper routine and stick to it. Student life is the best part of an individual’s life. At this time our main task is to study. We should stop thinking of anything else and concentrate on education. Education must be given the top priority. It is not a secret that student life is the best part of life. In this period of time students start their own life. All of them have the right to make their own decisions. At this period a student has to learn a lot of information from the books and other sources of info. It means that he or she should decide and determine main points in the life. Initially, the student becomes a person with his or her own way of looking at things. Student life is very useful because it prepares students for the real life. It means that student life is a life of learning. For the first time a person, either a girl or a boy prepares for the difficulties in the life. The atmosphere of this life is hardened. This life learns good manners and morality. In this period of time students form their world outlook. Being a student, he or she takes part in different competitions, tournaments and educational trips. During this period student learns and educates. That is why it is so important not to get into bad company however the temptation is great, it is very difficult to do but still possible. To tell you the truth, everything depends from the person. But in spite of the fact, the student life is a golden period of every person.

A Response on Social Inequality

? A Response on Social Inequality We live in a culturally diverse world. Age, gender, sexual orientation, ethnic heritage and race are some of the diverse areas in society that are deemed significant. In spite of all these differences we tend to center ourselves around people who are similar to us; those who share the same biological and physical characteristics, same status and similar lifestyles. Because of this it is our human nature to be ethnocentric towards those who are different from us. This gives rise to discrimination which ultimately leads to social inequality. There are many areas in which people discriminate others. One of the most prominent ones is race; since it is easy to identify. Race is related to the distinct biological characteristics of  a person; skin color, hair color, eye shape, height ect. We can easily differentiate an African American from a white American. Another similar area to race is the ethnicity of a person. Ethnicity is the fact or state of belonging to a social group that has a common national or cultural tradition. For example some commonly recognized American ethnic groups include American Indians, Latinos, Chinese, African Americans, European Americans, etc. Discrimination and social inequality on the base of race and ethnicity go hand in hand and is seen all over the world. In the article â€Å"office work and the crack alternative† Philippe Bourgois shows how a group Puerto Rican immigrants in New Harlem face discrimination because of their race. They are deprived of jobs at work places and are stereotyped as lazy and good for nothing. Sex and gender is also another area where social inequality occurs. Gender is the state of being male or female etc. and sex is the category into which humans are divided on the basis of their reproductive functions. We see social inequality on sex and gender in almost all work places where the male usually gets better jobs and a better pay than females and we also see this social inequality in families where the male is the head of the family and holds an authoritative figure. This is mostly due to gender stereotypes. Some common gender stereotypes are that men are stronger, tougher, braver, and more intelligent thus he is given the authoritative role. Women on the other hand are stereotyped as more emotional, sensitive and soft spoken, and nurturing thus she is in charge of taking care of the household duties such as cooking, cleaning, raising the children. In Asian countries it is common to see the male as the â€Å"higher† gender while the woman is seen as lower than them. Caste and class is another area where you see social inequality based on discrimination. Caste is an economic categorization describing the status you are born into. Caste is an ascribed status; you have to stay in your caste from birth on, and it helps determine your job, place and value in society etc. Class is based on economic status; usually upon the income made. While people tend to stay in the class they are brought up in, it is possible to move up or down the class scale therefore it is an achieved status unlike in caste. These categorizations may reflect the attitudes of the people because it shows the importance people place on power and wealth in a society. In India the high castes are the Brahmins’. They inherit exclusive privileges from birth and are socially distinct while lower castes are deprived of their basic rights and are usually discriminated by the higher castes. In our present society we can see that people give more respect to those who are at a higher class than themselves; especially based on how much they earn. Social Inequality is seen in other areas of society too but it is more prevalent within the areas of race and ethnicity, sex and gender, and class and caste. Social inequality can only end if we become less ethnocentric towards those who are different from us and if we accept the social diversity in our world.

Mavesa

| Mavesa`s Nelly Brand  : Pricing to Gain Market Control | 19/03/2013 | Mavesa’s Nelly Brand: Pricing to Gain Market Control Problem statement The year is 1999 and Jose Luis Paez, the category manager for Marvesa mayonnaise is contemplating whether he should use a new pricing strategy that cuts the price of their product due to Venezuela’s current economic conditions and increasing competition in the segment.As this new strategy aims at gaining market share the possibility of negatively impacting profits in the foreseeable future is also an issue. Therefore, is this the best strategy Marvesa should use in order to alleviate the problem? SWOT MAVESA STRENGTHS| WEAKNESSES| Traded on the NYSE; * Extensive product portfolio; * Management talent; * Market share leader in most of its categories despite multinationals; * Strong recent growth; * Geographic expansion through exports, acquisitions or mergers; * Owns 60% of industrial segment (restaurants); * Good national distr ibution network; * Flexible and responsive to changing market conditions; * Lowest cost producer of the low cost segment;| * Contracting mayonnaise sales within Marvesa; * Nelly has minimal brand loyalty and brand image; * In category where low price is a primary criterion, Nelly`s price are not among the lowest; * Do not have the appropriate sales force; * High overhead costs;| OPPORTUNITIES| THREATS| Salad dressing segment growth; * Growth in the industrial segment; * Improve channels to increase shares in medium and small stores; * Flexi-pack; * Huge growth in the household segment;| * Changing competitive environment becoming more saturated, volatile economic environment; * Recession in Venezuela; * Kraft is launching mayonnaise; * Shift in lower priced brands due to economic downturn; * De-evaluation of the bolivar; * Competition: Albeca and Kraft; * Economy brands expected to represent 34% * Mature mayonnaise market; * Decline in the premium market;| Options: Option #1: Implem ent the aggressive new price strategy. Focus on targeting the economy household segment. PROS| CONS| Nelly created this segment; * Nelly`s taste attributes; * Huge growth predicted to continue; * Nelly occupied approximately 48% of the market;| * Primary criterion is low price; * Only 15% of the market by volume; * Albeca; * Entry of Kraft; * Little brand loyalty in this segment;| Option #2: Implement the aggressive new price strategy. Focus on targeting industrial segment. PROS| CONS| * 23% of the market by volume; * One customer account signifies a lot of sales; * 16% growth in the last year; * Mavesa has 60% share of the market; * | * Competition based mainly on price; * Price wars between competitors; * Low profitability;| Option #3: Maintain current prices. Focus on targeting the premium household segment. PROS| CONS| 85% of the market by volume; * Decline in the volume over the past 2 years; * Quality is the key buying criterion; * Customers are loyal to the brand;| * Recessio n in Venezuela; * Nelly`s cost-cutting innovations make it less relevant for this segment; * Kraft mayonnaise is perceived as the one with the highest quality;| Decision Matrix: | Profitability| Growth Potential| Brand image| Sales Efforts| | Option 1| 4| 4| 2| 2| 3. 0| Option 2| 2| 4| 3| 3| 3. 0| Option 3| 2| 1| 4| 3| 2. 5| Recommendation: Nelly should implement its new aggressive pricing strategy. As the decision matrix shows it, they should leverage the reduction in cost production to increase their market shares both in the economy household segment and in the industrial segment. Low-costsNelly is the lowest cost producer in the low-cost segment which leaves some margin for cost reduction. The main threat about it is the overhead costs that Nelly has to pay for sales force and management regarding the company`s size in comparison to its competitors. It is assumed that cost-cutting innovations such as the flexi-pack and the reduction of oil in the production of mayonnaise will co mpensate for those costs. It also has to be precarious and not set is price to low or too high. Protection of the shares in the Premium market Nelly should make clear differentiation between the salad dressing targeting economy segment and mayonnaise targeting the premium segment.The company wants to implement cost-cutting innovations to gain more share in the economy segment, but it do not want to lose its shares in the premium market. By offering two products, one marketed as mayonnaise for the premium market and one marketed as salad dressing for the economy market, Nelly could increase its shares while gaining more shares. Distribution Channels and Sales Force Investment will have to be made in order to either hire more trained sales force to get access to more medium to small-sized stores or increase wholesalers and distributors additional margin on volume discounts. By increasing wholesalers and distributors` margins on volume discounts, it could become and incentive to push s ales.Nevertheless, since the difference in the level of distribution between stores attended indirectly and directly by Nelly`s sales force is important, hiring new sales force would be the most recommend strategy. Industrial Even if this segment has low profitability because of the price wars, Nelly could take advantage of the cost-cutting innovations made in production and packaging. In this segment, one customer account represents huge sales. Mavesa already has 60% of the market shares while its major competitor owns 30% of the shares. With its new low cost, it could at least gain the remaining 10% of the shares that is split among small regional competitors who would probably not be able to follow the price reduction. Mavesa | Mavesa`s Nelly Brand  : Pricing to Gain Market Control | 19/03/2013 | Mavesa’s Nelly Brand: Pricing to Gain Market Control Problem statement The year is 1999 and Jose Luis Paez, the category manager for Marvesa mayonnaise is contemplating whether he should use a new pricing strategy that cuts the price of their product due to Venezuela’s current economic conditions and increasing competition in the segment.As this new strategy aims at gaining market share the possibility of negatively impacting profits in the foreseeable future is also an issue. Therefore, is this the best strategy Marvesa should use in order to alleviate the problem? SWOT MAVESA STRENGTHS| WEAKNESSES| Traded on the NYSE; * Extensive product portfolio; * Management talent; * Market share leader in most of its categories despite multinationals; * Strong recent growth; * Geographic expansion through exports, acquisitions or mergers; * Owns 60% of industrial segment (restaurants); * Good national distr ibution network; * Flexible and responsive to changing market conditions; * Lowest cost producer of the low cost segment;| * Contracting mayonnaise sales within Marvesa; * Nelly has minimal brand loyalty and brand image; * In category where low price is a primary criterion, Nelly`s price are not among the lowest; * Do not have the appropriate sales force; * High overhead costs;| OPPORTUNITIES| THREATS| Salad dressing segment growth; * Growth in the industrial segment; * Improve channels to increase shares in medium and small stores; * Flexi-pack; * Huge growth in the household segment;| * Changing competitive environment becoming more saturated, volatile economic environment; * Recession in Venezuela; * Kraft is launching mayonnaise; * Shift in lower priced brands due to economic downturn; * De-evaluation of the bolivar; * Competition: Albeca and Kraft; * Economy brands expected to represent 34% * Mature mayonnaise market; * Decline in the premium market;| Options: Option #1: Implem ent the aggressive new price strategy. Focus on targeting the economy household segment. PROS| CONS| Nelly created this segment; * Nelly`s taste attributes; * Huge growth predicted to continue; * Nelly occupied approximately 48% of the market;| * Primary criterion is low price; * Only 15% of the market by volume; * Albeca; * Entry of Kraft; * Little brand loyalty in this segment;| Option #2: Implement the aggressive new price strategy. Focus on targeting industrial segment. PROS| CONS| * 23% of the market by volume; * One customer account signifies a lot of sales; * 16% growth in the last year; * Mavesa has 60% share of the market; * | * Competition based mainly on price; * Price wars between competitors; * Low profitability;| Option #3: Maintain current prices. Focus on targeting the premium household segment. PROS| CONS| 85% of the market by volume; * Decline in the volume over the past 2 years; * Quality is the key buying criterion; * Customers are loyal to the brand;| * Recessio n in Venezuela; * Nelly`s cost-cutting innovations make it less relevant for this segment; * Kraft mayonnaise is perceived as the one with the highest quality;| Decision Matrix: | Profitability| Growth Potential| Brand image| Sales Efforts| | Option 1| 4| 4| 2| 2| 3. 0| Option 2| 2| 4| 3| 3| 3. 0| Option 3| 2| 1| 4| 3| 2. 5| Recommendation: Nelly should implement its new aggressive pricing strategy. As the decision matrix shows it, they should leverage the reduction in cost production to increase their market shares both in the economy household segment and in the industrial segment. Low-costsNelly is the lowest cost producer in the low-cost segment which leaves some margin for cost reduction. The main threat about it is the overhead costs that Nelly has to pay for sales force and management regarding the company`s size in comparison to its competitors. It is assumed that cost-cutting innovations such as the flexi-pack and the reduction of oil in the production of mayonnaise will co mpensate for those costs. It also has to be precarious and not set is price to low or too high. Protection of the shares in the Premium market Nelly should make clear differentiation between the salad dressing targeting economy segment and mayonnaise targeting the premium segment.The company wants to implement cost-cutting innovations to gain more share in the economy segment, but it do not want to lose its shares in the premium market. By offering two products, one marketed as mayonnaise for the premium market and one marketed as salad dressing for the economy market, Nelly could increase its shares while gaining more shares. Distribution Channels and Sales Force Investment will have to be made in order to either hire more trained sales force to get access to more medium to small-sized stores or increase wholesalers and distributors additional margin on volume discounts. By increasing wholesalers and distributors` margins on volume discounts, it could become and incentive to push s ales.Nevertheless, since the difference in the level of distribution between stores attended indirectly and directly by Nelly`s sales force is important, hiring new sales force would be the most recommend strategy. Industrial Even if this segment has low profitability because of the price wars, Nelly could take advantage of the cost-cutting innovations made in production and packaging. In this segment, one customer account represents huge sales. Mavesa already has 60% of the market shares while its major competitor owns 30% of the shares. With its new low cost, it could at least gain the remaining 10% of the shares that is split among small regional competitors who would probably not be able to follow the price reduction.

Cause and effect: gambling Essay

Throughout life we take chances with many different things. We take chances for ourselves, and we take chances for others close to us. Chances are things which will give you so much good in your life if you go for the right things and succeed when taking the chance. As is everything in this life taking chances are all and only good within moderation. When you take yourself to an abusive level with anything it becomes dangerous for you and all who surround you. An unsuccessful gambler may carry the same attributes of a very greedy person. A greedy person is someone who always wants more, and in essence a person gambling is looking to get more then they have. Gambling is considered to be addictive for many people, and depending on the degree of your addiction it can affect your life in more places then just your wallet. People engage in gambling through its ever-present incentive. The incentive in gambling is most commonly a financial reward, but it may also be many other different things. The mind of a person is hopefully set to learn from mistakes, and this is the mindset of many gamblers, these are successful gamblers. The reason they are successful is because they are able to establish what the problem was in their loss. After establishing their problem they learn to not repeat their fault. Next, when the mind set of a person is not gauged to learn from their mistakes, but only learn through extreme measures is when gambling becomes a larger problem. A gambler can be successful and not greedy, but a bad gambler is made through greed. If the gambler does not want to lose anymore or accepts his winnings they become unsuccessful. Greed is one of the seven deadliest sins, andn it is so fitting indeed. When a good gambler suffers from losing he or she turns around and puts their loss aside and does not let it intertwine with any aspect of their life other then gambling. When an inexperienced or unsuccessful gambler loses, the loss effects more then just the gambling aspect of their life. The unsuccessful gambler will turn to things of more negativity. The reason the gambler turns to these things is to ease their mind and hide their feelings. This way of coping with losing could ultimately result into hurting financially, as well as emotionally, and even physically. The first problem the gambler will face will be financial loss. The first thing to go in gambling is your wallet, and unfortunately one of the most commonly related problems to depression is debt. Losing money will affect the mindset of the gambler causing possible depression. This is when the problem reaches the emotional aspect it may take. The chain of events continues from depression on ward to abuse among substances, most commonly drugs and alcohol. Drugs and alcohol are substances made to relax the mind and take them away from the reality of things. The reality of the situation is that all drugs and alcohol will do is further affect the gambler financially as well as emotionally, and physically. When abuse of alcohol and drugs is brought to the home life of someone all it brings is deceit and ultimately pain. If the gambler has a family life the habits of drugs and alcohol will be tried to be concealed by the user to not hurt anyone else, and ultimately the truth surfaces taking an even bigger toll on the gambler. The abuse of alcohol and drugs is also closely related to physical abuse. Being intoxicated on drugs and alcohol can in fact lead to abusing close friends or family. It is most likely never said, but gambling can lead a person to rehabilitation. It is somewhat ironic that a hobby usually carried by wealthy, or well off people with strong mentalities can lead to complete collapse and weakness. This chain of events the gambler goes through can have almost a ruining effect on their life. Gambling is caused by the mentality of a risk taker or someone who enjoys taking chances wanting more then they have. Taking chances is not a bad thing by any means. It only becomes bad when it is abused. The effects of abusing gambling are never ending. Abusing gambling can lead to many extremes of negativity. It is up to the mind of the gambler to know when it is time to stop, or if it is not risking too much by continuing on.

Fungal genetics assignment Essay Example | Topics and Well Written Essays - 2500 words

Fungal genetics assignment - Essay Example Some of the fungi are a good source of food, like some mushrooms. At the same time out of these mushrooms are very poisonous and an individual who eats these mushrooms s/he may end up to death if untreated appropriately. At universal level, as fungi are found almost in all types of environment and so they are an imortant component of the ecosystem where they take part in the decomposition of the deaying material. Initally, fungi were placed in the plant kingdom because of their resemblance. Later on, it was found that they are closer to animals instead of plants. But they have been separately grouped in their own kingdom (Fungi, 2006). The Ascomycota also known as sac fungi or ascomycetes because of their morphological resemblance. Mmbers of this division form meiotic spores called ascospores, which are enclosed in a special sac-like structure called an ascus. Sseveral ascomyctes have been used for elucidating principles of genetics and heredity, one member of the group is Neurospora crassa. In 1927, Shear and Dodge gave a very comprehensive account of fungus Neurospora. They called it with this name because of its resemblance to nerves; the striations which develop on the wall of ascospore are like nerves. They discovered the mating types A and a of this genus Neurospora and further described the life histories of three species, two eight-spored heterothallic species named N. crassa and N. sitohila and one four-spored homothallic species N. tetrasperma. (Perkins, 2002) Their explanation of the characteristics related to thallism was based on their work on nucleus of these species. In fact, there is programming of ascus development in N. tetrasperma in a way that each of the four ascospores encloses two nuclei of the opposite mating type. So there is self-fertilization of single-ascospores (Raju, 2003). While in eight-spored N. crassa, the situation is a bit different and which is expected, as it is eight-spored as compared to the four-spored species. In N. crassa, the ascospore pairs are aligned themselves in linear fashion and exhibit genetic events during the process of meiosis. The process of crossover, which occurs at the four-strand stage during the meiotic division, becomes visually obvious. In N. crassa, the segregation of alleles during meiotic division is not fixed but it varies depending upon the relation between the gene marker and the centromer

Industry & Market Analysis Essay Example | Topics and Well Written Essays - 3000 words

Industry & Market Analysis - Essay Example In response to the continuous economic development in Smithfield, this study will purposely conduct an industry and market analysis for a coffee shop in Smithfield, Dublin. Basically, the proposed coffee shop is totally different from a typical coffee shop. On top of the high quality service, this particular coffee shop will offer added services such as the use different types of IT and communication facilities like printers, fax machine, free access to the internet, and so on. As part of examining the coffee industry in Dublin market, a Porter’s five forces analysis will be conducted in this study. After discussing the coffee shop’s target market, its expected revenue will be estimated based on some assumptions that are related to the company’s target market. After analyzing the market trends, strategic ways on how the company will increase its competitive advantage over its close competitors will be tackled in details. Industry Analysis In general, the Michael Porter’s Five Forces Analysis can be use to analyze the market competition within the coffee shop industry in Smithfield, Dublin. Through the use of the five forces framework, the business owner can easily identify internal and external factors that could directly or indirectly affect the bargaining power of its accredited suppliers and prospective buyers. Aside from discussing the risks for product substitution, the use of this particular industry analysis framework will make the business owner easily track down not only the presence of potential rivalry within the coffee shop industry but also signs of potential threats of new entrants or new businesses that wish to enter the coffee shop industry in this area (Porter 17). Rivalry among Existing Firms There is a high concentration of market competitors within the coffee shop industry in Smithfield, Dublin. Aside from the presence of Starbucks, there are also hundreds and thousands of coffee retailing companies that are curre ntly operational in this area. Because of the presence of numerous competitors that aims to compete for the same group of customers, product differentiation and offering a unique store ambiance is necessary to make coffee shop retailers win the long-term loyalty of their customers. For example, Starbucks managed to take advantage of product differentiation by offering coffee with different flavors such as amaretto, hazelnut, mint, and raspberry into its specialty coffee. This gives people some reason to become a loyal customer (Schrage). Other local-based coffee shops have publicly introduced specialty coffee like Mocha Cookie Crumble Frappuccino (Newenham) whereas Kopi Luwak is known for its caramel and cinnamon flavored Arabica coffee that offers smooth flavor with tastes of cacao and a hint of berries (Irishtimes.com). Other than product differentiation, most of the existing coffee retailers are also competing with one another in terms of the quality of its customer service, conv enience, and the ambience or atmosphere offered within the coffee retailing outlet (Newenham). The coffee retailing industry in Smithfield, Dublin is perfectly competitive (Grant 69). On top of the local coffee shops that are being managed by Quails (McKay), the Coffee Kiosk Ballsbridge, the Greenbean Coffee Roasters, Starbucks, Java Republic Coffee Company, and Kopi Luwak are among the newly opened coffee retailing shops in Dublin (Boyd; Newenham; Irishtimes.com). One of the main reasons why the number of coffee shop retailing company is excessively high

Child abuse Essay Example | Topics and Well Written Essays - 250 words

Child abuse - Essay Example In this regard, the role of school nurse is very important. A school nurse interacts with children on regular basis; therefore, she should have sufficient knowledge about different child maltreatment laws. If the nurse finds any sign of maltreatment, she should immediately report to CPS (Child Protective Services). The CPS will investigate the matter in detail. Moreover, the practice of school nurses and its standards also emphasize on reporting maltreatment incidents and taking adequate actions against child maltreatment (American Nurses Association (ANA) & National Association of School Nurses (NASN, 2011). Society has observed Children’s maltreatment at all levels. However, in schools nurses can control it significantly. Therefore, nurses have greater responsibilities regarding their growth in education and learning relevant laws. Clearly, their better understanding will lead the society towards an excellent and maltreatment-free society. USDHHS, (2010). (United States Department of Health and Human Services), Administration for Children and Families, Administration on Children, Youth and Families Children’s Bureau. Child Maltreatment (2009). Retrieved from http://www.acf.hhs.gov/programs/cb/pubs/cm09 /

Project management Essay Example | Topics and Well Written Essays - 250 words - 10

Project management - Essay Example ves activities and processes that determine quality objectives, policies and responsibilities, which are required to ensure that the project’s goals are, met (Project Management Institute 13). 6. Project Human Resource Management: This aspect of project management primarily involves the organization and management of a project team. A project team includes people with different knowledge, skills and responsibilities. This, therefore, requires strong coordination between these individuals. 7. Project Communications Management: This knowledge area plays a significant role to ensure that members of the project management team are kept on the same page. Adequate communication within a project management team is a necessity that ensures that all processes are implemented as they were predetermined (Project Management Institute 13). 8. Project Risk Management: This component of project management deals with the identification and moderation of risk on a project. Its main objective is to maximize and increase the probability of achieving positive goals. 9. Project Procurement Management: This process is required to process and achieve products and services, or other outcomes that are required out of the project management team. It involves processes such as administering contracts, closing out contracts, and planning and achieving product and services from outside sources (Project Management Institute

An evaluation of the primary source that is Mr Nathaniel Bryceson's Essay

An evaluation of the primary source that is Mr Nathaniel Bryceson's diary - Essay Example All these highlighted evil activities were committed feature references to the major landmarks in London. In the same diary, politics at national level are mentioned based on the parliamentary debate context on the Corn Laws and the immediate replacement of Sir Robert peel who was the prime minister by Lord John Russell. With references to the even dimensions in the diary, the concept of war Sikhs in India and Britain is reflected at the international level thus portraying the historiography of the Victorian society. In this sense gender, race, and class is well presented in the interactive perspective as noted by Beier, Stone, and Cannadine (324). Friday 2nd January 1846: this morning Mr. George lea accompanied by his wife and Mr. Lloyd began the Barnet. The three went a head to taste different puddings in that evening after taking a walk through Westminster Abbey with ditto in completion of his 21st birthday party. Sunday 4th January 1846: this morning Nathaniel went to the coffee house of Tillman’s alongside the court road in Tottenham so as to read the daily news paper. After reading the newspaper, Nathaniel went to old bailey to witness the prosecution of browning mother in the following day. After that he walked down the street accompanied with Ann Fox via the bridge of Westminster across the County Goal Lane of Horsemonger to witness preparation of the execution process that was to be carried on to Samuel Quennell in the following day. Monday 5th January 1846: after work that evening of Sunday Nathaniel went a head to read his New Year log book proceedings in Soho Crown Court to the wife of George Olive in the presence of Ann Fox.   Mrs. Olive was well in her good spirit and seemingly took away Nathaniel’s waistcoat with a black-roll collar and drab trouser for her common use. It was that morning of 5th January that most of the executions were to be made at

Geographic development of New England Colonies and affects of Research Paper

Geographic development of New England Colonies and affects of Mayflower Compact - Research Paper Example The New England Colonies was a result of the lack of religious freedom in England. When the Puritans immigrated to America, they started colonies where there leaders emphasized Christianity. This group of people were referred to as Puritans since they sought to purify the churches in the New England (Pastoor 388). The authorities banned those who did not agree with them from the colonies to go and initiate their own colonies. Rapid growth of New England colonies was a result of rebels who built colonies of their own. Currently, the New England states are Connecticut, Massachusetts, Vermont, New Hampshire as well as Rhode Island (Bremer55). The geographical location of the Puritans was defined as the part of America that in breath was from 40 to 48 degrees of the north latitude (Bremer 550). The location in length was across the mainland from sea to sea. Agriculture practices of the Puritans went hand in hand with the nature of the environment they lived in. The Puritans cultivated most of their food. They also began fishing and lumbering also took charge. The soil was however thin and rocky hence they could not cultivate cash crops. Because of the nature of the soil, they believed it was a sign from God that encouraged them to work harder in their farms (Pastoor 388). They also kept dairy cattle and the geographical layout supported this economic activity. The Connecticut River valley provided water as well as pasture for the cattle (Bremer 55). The native species of grasses in the bottom and upper locations of the river grew in red sandstone soil, which was the best of soils (Bremer 55). While religion and politics w as the centre of attraction, the Puritans sough to concentrate on the higher pastures, the good soil and practical agricultural use of the same soil. The Puritans were industrious and built a strong economic base. They participated in slave trade; they made and sold iron, pots, kettles and a variety of tools in other

World Heritage Sites Essay Example | Topics and Well Written Essays - 1500 words

World Heritage Sites - Essay Example In most cases the places that have been highlighted as world heritage sites usually have a special physical appearance or culture that is associated with it. The places are usually designated as those that have a special significance to humanity. The selection process of these places is usually a rather complicated one majorly due to the fact that there are several places that may all be proposed for inscription as a world heritage site. The body that elects those sites that are to be listed as the world heritage sites is the United Nations General Assembly. At the same time the list of all the heritage sites of the world is maintained by the International World Heritage Programme which is under the UNESCO. There are certain special conditions under which these sites may receive funds say for maintenance and upgrade from the World Heritage Fund kitty. There are certain countries that have had the chance to have several sites listed. An perfect example in this case happens to be Italy . It is to be noted that the country has close to 47 sites that have been inscribed as world heritage sites.... It is to be appreciated that as a result of the world heritage sites program there are some countries that have benefitted tremendously as a result of this .The main reason for this is because these sites automatically become tourist sites. Over the years these sites have always attracted large numbers of people who are marveled by the features they entail or at the same time there are those that visit the sites with the intention of getting to know more about them. The nomination process that has been set forth is quite a rigorous one especially for the country that wants some of its sites to be listed therein. For starters the country in question must first take an inventory of all its natural properties and cultures which it perceives to be of importance. In actual sense this is called coming up with the Tentative List. After this is done then the nomination process begins. It is to be noted that a country is not supposed to nominate a site or culture that is not in the Tentative List. After this is done those sites that have been selected are then to be placed in the Nomination File. After this is done there are bodies that evaluate the file and make their recommendations to the World Heritage Committee. These bodies include the World Conservation Union and The International Council of Monuments and Sites. The Heritage committee then meets once a year and this is the time when it makes the decision of whether to inscribe particular sites or not. Preservation and Development It may be asked that who owns the site once it has been inscribed as a world heritage site. In actual sense it is the property of the country that it is

Cathay Pacific Essay Example for Free

Cathay Pacific Essay HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai, both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by 1967 they were unlimited customers. In the same era it also bought its first jet engined aircraft. It was the Convair 880. It seemed as if here was success after success because soon after buying the new aircraft they introduced their international flights. Cathay Pacific seemed to be soaring high as in 1999; a new head office was established in Hong Kong International Airport. They called it the Cathay City. Till today Cathay Pacific holds his head up high when it comes to quality service and success in the airline industry (Ashok 2003 p110)Part 2SuccessCathays success has based on her wide-range of service all around the world especially in Asia, and modern management orientation and employees from over ten countries. In every country their service is considered as quality service as they always make the customers journey pleasant one. The reason why Cathaywas so successful is that it has always believed in quality customer care and new strategies. They know what those successful in the past may not make them successful again as the world keeps changing. They believe that is their employees and human resource which make them successful. Their success lies in the airlines corporate philosophy which is service straight from the heart and determination for constant improvement (Chan 2000 p473). They believe that they have to deliver the best service and fulfil all the requirements of the passengers so that they have a pleasant journey Part 3 Company StructureLike in most organizations here too top management, technical support staff , middle management, administrative  support staff and technical core are interrelated and serve more then one function.(Daft 2007 p27) The company structure of Cathay Pacific is not a complex one. The head of the organization is the chairperson this case it is Chris Pratt he joined the company in 1978. Then is the Tony Tyler the executive director. He directly reports to the chairpersonAll heads of the all the departments report reports directly to both the chair person and the executive director. John Slosar is the Chief Operating Officer he is the head of the most important department which is the operations departmentAfter the operations department the next important department is the Corporate Development department. The head of this department is Ian Shiu,The next important department is the Finance department. The director of this department is James E. Hughes-HallettThe next most important department is the Flight Operations department Nick Rhodes is the director of this department. The next most important department is the Sales and Marketing Department. James Barrington is the head of this Department. The next most important department is the Personnel department. The head of this department is William Chau. The next most important department is the Information Management department. Edward Nicol is the head of this department. The next important department is the Cargo Department. Rupert Hogg is the director of this department. Another important department is the corporate Affairs department. Quince Chong is the head of this department. Yet another important department is the service delivery department Ivan Chu is the head of this department. Last but not least is eth engraining department. The head of this department  is Christopher Gibbs References Ashok Ranchhod (2003); CIM Coursebooks 2002-2003 Diploma Case Study Book: Analysis and Decision (CIM Workbooks 2003/04) Butterworth-Heinemann; Revised edition p110Chan D (2000); Air wars in Asia: competitive and collaborative strategies and tactics in action Journal of Management Development , Vol 19 : 6 Pp473 488Daft, B.L. (2007); Organisation Theory and Design, 9th. Ed., South-Western p27Gavin Young (1988) ;Beyond Lion Rock: The Story of Cathay Pacific Airways Hutchinson Radius.

India cinema Essay Example for Free

India cinema Essay India cinema over the ages has developed a flavor and aroma of its own. The vibrancy and exuberance of our cinema is unparalleled across the globe. India cinema, over the year, has transcended the barriers of language, art and culture, broken all the bonds and crossed all borders to colour the entire world with is emblematic song, dances, music, melodrama and didacticism. India cinema has a bit of everything. It has the capacity to imbibe all the shades and every spice of life within its ambit. It has been mystifying, enthralling, enchanting and entertaining millions since a long long time now. Every today, watching cinema is the most popular mode of entertainment and a favourite pastime of people from all section of society transcending over cast, creed, race or religion. In fact, bollywood after cricket is a sub-religion of the country. From the most common man to the intellectual and the elites-all enjoy watching movies in their leisure time with their friends and families. Cinema works as a great unifying factor which brings together the high and the low, the rice and the poor , the young and the old-all under the same roof for next two or three hour . It entertains without discrimination, thrill and tickles without knowing a difference man and man. I too, like watching movies with my parents and friend in my spare time. Last year, Sahara Motion Picture initiated a new era in India cinema. The long awaited animation movies for children were released and it runs successfully in theaters all over the country. Not only children but also teenagers, old and young, all cinema halls in large number to watch-Hanuman. I too had been waiting for the movie eagerly. Once the movie was released, my friend’s family and mine made plans to watch the movies in our nearest theater on the ensuing Sunday. We all were extremely excited. In fact, my friend and I could hardly wait for weekend. On the appointed Sunday, we reached the theatre filled with thrill excitement through and through. Predictable, none of us were disappointed after watching the movie. Since then, it has become one of my favourite movies. The movie is a fabulous animation of the legend of the faithful friend and follower of Lord Ram and his greatest accomplice in the battle against Ravana. The movie traces the entire life-story of Hanuman-right from his birth to the fulfillment of the aim which he was bore. The stories begin with sin and wickedness increasing on the earth and all the Gods rushing to Brahma-the Creator for his protection. The movie brilliantly captures the miraculous birth of Hanuman and his innocent childhood pranks to his education from the Sun god. The scene when the little Hanuman wakes up and mistakes the sun peeping form behind a mango tree to be mango and rushes to eat it out of grave hunger is one of my favorites. The way he reaches the sun and fight Rahu is extremely interesting. Hanuman- who is the incarnation of Lord Shiva grows up loved and pampered and gradually being trained for his great appointed task. As he grows up, he meets Lord Ram who is also growing up in his palace with his brothers. I particularly enjoyed the scene where Lord Shiva and Hanuman was extremely amusing with his multi-coloured cap and his extraordinary feats amused all of us extremely. Even the Kite scene when little Ram’s kite gets lost amidst the clouds and Hanuman disguising as the monkey is also my favourite scene. The rest of the movie too is interesting. One never loses interest throughout the movie. The movie, all through, captivates one’s attention thoroughly. The other scene, which really liked, is the ones when Hanuman goes to Lanka to search Sita. The entire sequence of the scenes thereafter is my favourite. L really liked each and every scene-the way Hanuman burns down the entire Lanka to teach Ravana a lesson and the scene later of the famous Kumbhakaran with his legendary sleep and appetite. In short, there is nothing that I don’t like about the movie. Enjoyed every bit of it and all the more so in the company of my friend and my family. I like the movie not only because it is entertaining but also because it teaches a lot about our rich and ancient mythology and the Hindu religion to us. It is usually seen that we don’t get the opportunity to know about our religion and the legends in our mythology in normal course of our lives. The movie is didactic and educative for children as the honest Hanuman, which he harbours for his lord Ram. The movie not only enriches and educates the innocent and fertile young minds but also the old adults alike. The movie was not only like by we friend but also by our parents which was a proof of how wonderful the movie was, even though but also by our parent which was a proof of how wonderful the movie was, even though an animation caters to the need of a specific age group and strata of the society. The animation was of best quality, the special effects very graphical and the morals and l hope we get many more such movies to see in the near future which educate as well as entertain the viewers irrespective of their age, cast, culture religion or race.